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Abigail C. Pierce
Holborn St., London
To work as a market research manager for a large multinational or global company
1998 – Present: Manager, Market Research, British Airways, Heathrow
- Manage a marketing staff of research analysts in conducting polls and surveys on product performance in various markets as directed
- Contact and subcontract market research in remote areas to 3rd party research service firms.
- Design, develop and implement research methodologies and frameworks to gather market demographics and psychographics in the most cost effective manner.
- Conduct inflight or ground service surveys as well as online research to gather general and specific market perception of the airline services across its first, business and economy class markets.
- Extensive experience in statistical research work for service companies.
- Excellent management, organizing, interpersonal and communication skills
Cited by management for excellent market studies that allowed successful penetration into new markets
2000 – 2002: MBA, Trinity College, Oxford
1994 – 1998: BS Statistics, University of London-Royal Holloway, Surrey
To be furnished upon request
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